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The West Michigan Asian American Association is partnering with Kent County to help keep this important part of the local economy alive.

Language barriers provide a unique challenge to many Asian American business owners.

“Many of our Asian American people have fled countries where the government is not trusted and when free money — quote-unquote free money — is not viewed as something very positive,” said Bing Goei, a member of the WMAAA.

A study from New American Economy says minority-owned businesses contribute about $800 million to Kent County’s gross domestic product.

There is nearly $25 million at the ready and it’s just a matter of these Asian American businesses letting the county know they’re there.

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