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By 2011, references to “hashtag activism” — most of them negative — began popping up in the media, always in connection to Occupy Wall Street.

— Breast Cancer Action (@BCAction) February 3, 2012It wasn’t until 2012, however, that “hashtag activism” congealed in a major way around an actionable, concrete cause.

My hashtag activism is going to accomplish something!

ADFirst, critics argue, “hashtag activism” is lazy — it’s a frictionless convenience, conducted from the safety of a computer screen, that often serves more as a flattering public symbol of concern than concern itself.

Hashtag activism does deserve our skepticism and vigilance; there is, clearly, plenty of room for critique here.

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