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An identity reflecting racial diversityADADPublic discussion often overlooks the fact that groups called “minorities” can choose from several identities.

A “person of color” identity is a new entry in the portfolios of nonwhites, who can identify primarily as black, Latino, Asian; Mexican, Jamaican, Chinese; or Catholic, Methodist, Muslim.

Black leaders emphasized the points of commonality with the new term “people of color,” whose popularity grew.

A stronger level of POC identity is strongly associated with support for BLM among black, Latino and Asian adults, independent of other influences like personal ideology.

In 2019, I undertook three experiments with 900 African American, Asian American, and Latino participants through Prolific, an online survey platform.

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