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www.latimes.com: Can social media influencers change vaccine skeptics’ minds?

Read Full Article Here: https://www.latimes.com/world-nation/story/2021-08-10/can-social-media-influencers-change-vaccine-skeptics-minds

As a police sergeant in a rural town, Carlos Cornejo isn’t the prototypical social media influencer.

It’s part of a growing U.S. state- and city-based movement using local social media influencers to reach the most vaccination-averse at a neighborhood level.

The influencers post about their own vaccination experiences, dispel myths and misinformation, alert followers to pop-up vaccination clinics and direct them to information provided by state health authorities.

They’re hired by health agencies to identify local influencers and coordinate messaging.

Its #MyShot campaign encourages 18- to 34-year-olds in Black and Latino communities to seek out vaccination information.

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