As a police sergeant in a rural town, Carlos Cornejo isn’t the prototypical social media influencer.
It’s part of a growing U.S. state- and city-based movement using local social media influencers to reach the most vaccination-averse at a neighborhood level.
The influencers post about their own vaccination experiences, dispel myths and misinformation, alert followers to pop-up vaccination clinics and direct them to information provided by state health authorities.
They’re hired by health agencies to identify local influencers and coordinate messaging.
Its #MyShot campaign encourages 18- to 34-year-olds in Black and Latino communities to seek out vaccination information.