And right now, social e-commerce looms large.
One is the group-buying model, which offers discounts to buyers and efficiencies to sellers by aggregating the purchasers to create those bulk transactions.
The startup linked them with under-served suppliers: namely, farmers, whose fresh meats and produce normally didn’t work well for direct e-commerce sales to consumers.
advertisementLive E-commerce Livestreamed e-commerce, though similar in concept to TV shopping channels, has unique characteristics and appeal.
Finally, some recent growth in social e-commerce can be traced to the pandemic forcing many activities online, in volumes that may or may not persist.