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www.fastcompany.com: This 0 billion e-commerce trend is huge in Asia—and it’s coming to the U.S. next

Read Full Article Here: https://www.fastcompany.com/90683882/social-ecommerce-asia-trend

And right now, social e-commerce looms large.

One is the group-buying model, which offers discounts to buyers and efficiencies to sellers by aggregating the purchasers to create those bulk transactions.

The startup linked them with under-served suppliers: namely, farmers, whose fresh meats and produce normally didn’t work well for direct e-commerce sales to consumers.

advertisementLive E-commerce Livestreamed e-commerce, though similar in concept to TV shopping channels, has unique characteristics and appeal.

Finally, some recent growth in social e-commerce can be traced to the pandemic forcing many activities online, in volumes that may or may not persist.

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