A casual photoshoot with a photographer friend, in which she wore Saudi Arabian pants with a keffiyeh print paired with a chic top from Aeropostale quickly propelled her towards the journey of becoming a South Asian – American influencer.
However, the keffiyeh print pants and white top combination was not the only aspect that drew the South Asian diaspora to Afshan’s page @LifesforLiving.
Her blog grew exponentially as she was able to gain a pulse on the South Asian diaspora and how they react to content on social media.
What LifesforSocial doesAfshan’s agency, LifesforSocial, offers influencer marketing, personal branding, social media management, brand design, brand strategy, one-on-one consulting, Linkedin growth and content creation among other services.
Carrying forward what she began in 2017, bridging the gap between contemporary India and the South Asian diaspora is crucial to her brand.