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Black American consumers are hoping to make the financial and economic community pay attention Tuesday by using the power of purchase — or as the case may be, non-purchase.

Blackout Day is a movement that urges Black consumers, and others, not to spend even a dollar at a non-Black-owned business or brand on Tuesday.

Black American median income as of 2018 is $41,692 the lowest of all groups.

Black consumers also outspend other groups in certain consumer categories, particularly in personal care and beauty.

“The spirit behind the initiative is admirable and likely to result in wide participation beyond just the cohort of Black American consumers,” Greg Portell, lead partner at Kearney’s global consumer practice said.

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