Online consumer boycotts accusing brands of disrespecting Chinese people by showing models with “slanted eyes” are overwhelming social media.
Last year, Asian model eye shapes caused China’s biggest luxury brand scandals.
Even a Twitter campaign published by Gucci got met with criticism after a model with small eyes was received as a stereotype of Asian beauty.
On Weibo, hashtags such as #colonialaesthetics and #yellowperilmakeup have generated millions of views by exposing problematic representations of Chinese people in global media.
For example, the Milan-based Chinese model Linlin (@ppprincesss) got removed from Marni’s campaigns after photos of her wearing slanted-eye makeup drew backlash on Weibo.