The former editor of Cosmopolitan Sri Lanka had a simple request: “Little girls shouldn’t bleach themselves.”
In countries like Sri Lanka, among the most popular products these companies sell are skin whitening creams.
In South Asia, skin whitening products are part of a colonial history in which people with fairer skin had better job, housing, and marriage prospects.
But it stopped sponsoring the pageant, and there has not been a Miss Universe Sri Lanka pageant since.
In the email, Cruz said he had contacted the chair of Cosmopolitan magazine in Sri Lanka “to atone for the actions of colleagues in Unilever Sri Lanka.” “I reiterated the fact that what transpired did not do justice to the high standards and values we all live by in Unilever,” he added, saying Unilever would resume advertising in Cosmopolitan Sri Lanka.