Skip to content Gold House Is Launching Gold Rush Sale to Support Asian-Led Businesses

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Before you prep for Black Friday, get ready for Gold Rush, a 48-hour flash sale created to celebrate and support Asian American and Pacific Islander (AAPI) founders.

The two-day event will feature exclusive deals and one-of-a-kind gifts from 30 Asian-led beauty, fashion, and lifestyle brands from November 20 at 12 p.m. EST through November 22.

Gold Rush was created by Gold House, the nonprofit collective of Asian founders, leaders, and creatives that launched #GoldOpen, which supported sold-out screenings (and some No.

The Gold Rush concept was developed during a 2018 dinner then further shaped by an advisory council of Asian American leaders, including yours truly, Gurung, Lim, Michelle Phan, Hasan Minhaj, Public School’s Dao-Yi Chow, Lisa Ling, and more.

“However, it was hard to find just as strong pan-Asian American networks — the bonds are in some ways naturally weaker as each Asian American population has such different home-country histories, cultures, languages, and immigration patterns.

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