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Every May since 1990, we’ve celebrated Asian Pacific American Heritage Month (or lovingly known as APAHM for short).

— Charlotte ChoEm Cosmetics, Michelle PhanJoy Wong/Courtesy of brand”Growing up in an immigrant family, I saw how my parents struggled living day by day.

I use all my products every day, but if I had to choose, it would be the Melting Lip Powder.

The gentle nature of the Korean beauty approach helps people achieve big results over the course of a few weeks, rather than overnight.

Throughout Asian Pacific American Heritage Month, remember to shop, stock up on, and support your favorite Asian-founded beauty brands — and by default — the inspirational and multifaceted individuals behind them.

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