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So Gilpin petitioned SM Entertainment, one of the biggest labels in K-pop, to take a stand for Black Lives Matter online with the hashtag #SMBLACKOUT.

“I felt like with [the] Black Lives Matter movement, it was time for them to step up and say something.

As a result, the genre’s few Black artists have also grown more vocal.

About a week after Floyd’s death, Reid joined other Black K-pop YouTube stars for a Black Lives Matter fundraiser, raising over $5,000 in a couple of hours.

Korean musicians eventually started learning American pop music to entertain U.S. service people.

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