Skip to content Skin Lightening Is Fraught With Risk, But It Still Thrives in the Asian Beauty Market—Here’s Why

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My non-white friends understood, some even offering their own stories about skin bleaching, while my white friends couldn’t comprehend why lightening soaps even exist.

Of course, they haven’t experienced what systemic racism has created within ethnic communities: colorism.

They’d also misunderstand and even dismiss my family’s worry that a darker skin tone means life automatically becomes that much harder for me.

“This is where I think white people miss the mark: Skin isn’t just skin,” says Rondilla.

“I think about these moments of ‘celebrating your skin tone’ as just that—moments.

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