This connection to childhood is a key part of their attractiveness.
Culturally, we consume snacks differently than we do meals.
Because of this, our favorite snacks are often tied to nostalgic flavors from childhood.
Some memories around snacking are so ritualized that they’re inextricable from our strongest national symbols, like chips and dip during the Super Bowl, or chocolate on Valentine’s Day.
Its popularity, and the sense that this is not a trend, is just another sign that we’ve been here, and we’re here to stay.