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Offending Gen Zers and their parents can be akin to brand implosion.”

Teens often distance themselves from brands that commit offensive gaffes because those brands reflect poorly on their social media personas.

When it comes to food, nearly a third of Gen Zers and their parents say healthy and organic matter more than price.

Nearly one out to two parents buy healthy/organic foods and beverages just for their kids and not themselves—this number jumps to 62 percent among Hispanic parents.

Surprisingly, 10 percent of Hispanic teens will go to Target, compared to only 2 to 3 percent of other segments.

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