Mindshare, the global media agency network that’s part of WPP, is launching a Black Community private marketplace (known as a PMP) to financially support Black journalism and community voices across the U.S., with one in the United Kingdom soon to follow.
The agency began work on this PMP in the spring, curating a list of Black publishers, content creators, and artists across the Black diaspora.
You can’t fight against racism and structural inequality if Black voices are being silenced, and we’re proud to invest in Black journalists, content creators, and artists.”
“I am proud of Mindshare’s leadership to support Black voices and create programs that drive increased investment for creators of color.
The Black Community PMP leverages an inclusion list of publishers that Mindshare works with and have guaranteed brand safety standards for advertisers.