Eight in 10 Hispanics ages 13 to 49 watch TV in Spanish on traditional channels like Univision and Telemundo.
More than three quarters of Hispanic Gen Zers and adults under 50 watch English SVOD using Spanish dubbing or subtitles.
In addition, 67 percent of NHB and 73 percent of Hispanics ages 13 to 49 spend time on in-culture web sites.
, analyzing social media consumption, streaming video habits and the escalating power of culture in content.
About CMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.