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Culture plays a pivotal role in decisions Gen Zers make—from brands & content they follow to social justice movements.

Gen Zers claim to be a politically engaged and socially active generation with 94 percent saying they will register to vote.

Multicultural marketing is no longer a “niche,” or a “nice to have” marketing afterthought.

That is why it is critical for companies to invest in culture marketing specialists from the C-suite and senior executives to junior practitioners.

About CMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.

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