Culture plays a pivotal role in decisions Gen Zers make—from brands & content they follow to social justice movements.
Gen Zers claim to be a politically engaged and socially active generation with 94 percent saying they will register to vote.
Multicultural marketing is no longer a “niche,” or a “nice to have” marketing afterthought.
That is why it is critical for companies to invest in culture marketing specialists from the C-suite and senior executives to junior practitioners.
About CMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.