“I looked around the table and everyone was a dope Asian motherfucker — the best Asian designer, a next-level Asian chef, a rapper.
Despite her rapid rise to success, Niki says representing Asian artists, and specifically Asian female artists, has not been without its share of struggles — from public misconceptions to a sense of cultural disconnect.
With 88Rising securing the platform and the audience, the Higher Brothers say they’re able to let their music speak for itself.
Rich Brian (Courtesy of 88Rising)As for Niki, being both Asian and female has put her on a more intentional quest to reach Asian and Asian American women.
“As the only Asian female on the label my personal mission is to change culture specifically for the female Asian youth — to empower them,” she says.