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“I’m a young Black male on a platform with two million people,” Mr. Toussaint said.

“I’m out there to rep for my people, myself and my last name.”Ms. Cotter, the Peloton executive, said the company applauded Ms. Oyeneyin and Mr. Toussaint’s self-expression.

“We’re always considering it as part of our content strategy to create conversations,” she said.

Instructors are generally expected to avoid political topics while teaching their classes, but the Black Lives Matter movement is different, she said.

Those are not the same for us, politics and civil rights.”The popular chain SoulCycle had marked Black History Month in February by sharing images and stories from Black studio managers and instructors.

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