It’s a gutsy gambit by Epic, and probably a losing one, at least in the short term.
(“These guidelines create a level playing field for all developers and make the store safe for all users,” Apple said in a statement.)
If Epic rallies app developers to get behind its cause, that could be a problem for the platforms, too.
For Epic Games, it is as much a public relations event as anything else.
Within minutes of Fortnite’s being banned by Apple — something that Epic clearly anticipated — it released a slickly produced video parody of Apple’s famous “1984” ad.