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Latest Asians in U.S. are a fast-growing electorate group, yet campaigns are slow to reach voters

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If demographics are destiny, then Asian Americans are a powerful electoral force here in the Garden State.

The 2020 Asian American Voter Survey data, released last month, found that even as the Asian American electorate continues to grow, its voters are still reporting little outreach from either political party.

“Asian Americans are the fastest-growing racial group in the country, and we’ve seen voters make an impact at the polls.”

Montville resident Margaret Lam, an immigrant from Hong Kong, is hoping campaigns will address the local Asian community, acknowledging Asian Americans’ vast presence in the state.

Nationally from 2000 to 2020, the number of Asian American eligible voters more than doubled, growing by 139%.

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