MUMBAI/ISLAMABAD – Unilever (ULVR.L) will drop the word “fair” from its “Fair & Lovely” skin lightening products, it said on Thursday, in the latest makeover of a brand in response to a global backlash against racial prejudice.
Skin lightening cosmetics have a huge market in South Asia, but their promotion is being questioned, especially in the wake of the Black Lives Matter movement.
Unilever’s “Fair & Lovely” brand dominates the market in South Asia.
In India, the biggest market for “Fair & Lovely”, fairness products have long been endorsed by leading Bollywood celebrities, as well as other youth icons.
In 2018, the company also registered trademarks to market skincare and haircare products under the brand names “Even & Lovely”, “Always Lovely”, “Care & Lovely” and “I Am Lovely”, among others.