The report, titled “Asian Americans: Digital Lives and Growing Influence” and released Tuesday, is based on several of Nielsen’s surveys and panels.
The company included both data from Asian Americans and Pacific Islanders in its analysis.
The report found that AAPI buying power has increased by 257 percent since 2000, the fastest of all racial groups.
Asian Americans and Pacific Islanders have a growing role in determining the content Americans consume, especially when it comes to food.
So if you get Asian Americans to really like your product, then you have ambassadors that are really, really powerful.”The report also focused on the AAPI community’s acceptance of technology.