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With support from Taika Waititi and Lulu Wang, Chloe Bennet and Brad Jenkins teamed up to boost voter turnout at the polls: “This is a bigger culture issue.”
Now as another election inches closer, the org has amped up efforts via a new campaign called #TheNew.
With designs developed by another Obama alum, Simple Scott’s Scott Thomas, the campaign also arrived with a video spotlighting the diversity of the culture, personalities and force of the AAPI community.
It was shared by notable names like Taika Waititi, Steven Yeun, John Cho, Lulu Wang and Lana Condor, among others.
#TheNew @runaapi pic.twitter.com/p4rUCNesip — Taika Waititi (@TaikaWaititi) September 25, 2020For Bennet, the campaign is meant to inspire voting but also much more.