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In his 2018 skit on Supreme, Hasan Minaj, the patron comic of hype culture, said, “Without objects that make me stand out, what am I?

Hype culture is uniquely positioned to tap into the narcissistic world order by creating artificial scarcity and equating the possession of limited edition goods with self-worth.

Perhaps it’s no coincidence that hip-hop fans seem to be especially tolerant towards narcissistic behavior of musicians, even when it’s misogynistic or generally sadistic.

“In [the hype] world narcissists festoon themselves with the latest sneakers, or the latest streetwear, and in that moment they are safe.

Not only that, it increasingly seems that possessions in themselves don’t make you happy either, as evidenced by rampant reselling in the streetwear world.

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