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It could be enough to explain how Neek Lurk went from lurking on forums like NikeTalk to running Stüssy’s social media and becoming a millionaire off his self-aware streetwear brand Anti Social Social Club.

How many nerdy Asian kids have you seen that rock the craziest fits?”Like the fashion industry, street culture has welcomed Asian-American creatives and entrepreneurs for a while.

“This is their first gateway into the culture and they’re adapting it from what they know historically,” he says.

“Asian-American culture is inherently about researching things and this idea that we need to build our own world,” he says.

After last year, 2020 was really shaping up to be a banner year for Asian-American culture.