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Following its announcement in June to take the 15% Pledge, which supports Black-owned beauty businesses, Sephora is taking more actionable steps to improve equity and inclusion in its stores.

Once Sephora completes the study, it is planning to implement recommendations from both customers and associates by fall, said Deborah Yeh, Sephora chief marketing officer.

“As a business model, Sephora came to [market] to offer access to prestige cosmetics that were hard to access.

Sephora closed all its U.S. stores last June to hold “inclusion workshops” for 16,000 employees; and introduced the Sephora Squad last year to bring more diverse and inclusive faces and stories to the company’s campaigns and cast of influencers Prior to this, singer SZA accused a Sephora store in Calabasas, California of racial profiling in April, via Twitter.

“There are very few retailers that are as high-touch as Sephora is, and that have educated associates fluent across hundreds of products on the floor,” she said.

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