It’s been some months since the Black Lives Matter movement showed renewed impetus in 2020.
The term ‘black lives matter’ transcended the political and social movement founded in 2013 following the verdict of the Trayvon Martin case, and for many was adopted as a universal term that reflected their affiliation with the cause.
They swore to listen to their black consumers and address their concerns, their needs, and their right to fair representation from their brands.
Well, there are positive signs that the beauty world has not returned to times of old now the dust has settled.
Beauty companies across the board would be wise to follow suit and avoid taking their feet of the proverbial diversity peddle.