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“Since the outbreak of Covid-19, Asian restaurants have been closing at an alarming rate ,” Ajinomoto wrote on its site.

“Hateful rhetoric and acts of discrimination, fueled by unfounded fear, is impacting Asian Americans and their businesses.”

All restaurants are struggling, but Asian restaurants face added hardship by pandemic-driven stigma.

Avoiding Asian restaurants now is “just a sneaky new form of racism,” Cho says in the video.

On Tuesday, the Anti-Defamation League reported a surge in xenophobic and racist incidents targeting Asian Americans amid the pandemic, citing a series of local news reports.

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