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Latest Asia's New Beauty Players Are Going Global

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There’s so much within our region to cover.”Wilson hopes Sunnies Face’s increasingly global reach will help widen the definition of Asian beauty.

As a Filipino brand, the success of Sunnies Face is something of an outlier in the Asian beauty world.

But it wasn’t until the K-beauty boom around eight years ago that Asian brands entered the mainstream.

Indeed, save for Allies of Skin and data-driven skin-care brand Skin Inc., few Singaporean beauty businesses have gained ground abroad.

At home, the brand made a splash as a spin-off of eyewear brand Sunnies Studios, thanks to its influencer founders’ sizeable Instagram followings.

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