There’s so much within our region to cover.”Wilson hopes Sunnies Face’s increasingly global reach will help widen the definition of Asian beauty.
As a Filipino brand, the success of Sunnies Face is something of an outlier in the Asian beauty world.
But it wasn’t until the K-beauty boom around eight years ago that Asian brands entered the mainstream.
Indeed, save for Allies of Skin and data-driven skin-care brand Skin Inc., few Singaporean beauty businesses have gained ground abroad.
At home, the brand made a splash as a spin-off of eyewear brand Sunnies Studios, thanks to its influencer founders’ sizeable Instagram followings.