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When she was searching for a name for her tea company, she kept returning to the intimacies they shared over steaming cups of cha at his house in Shanghai.

It was non-negotiable,” recalls Satiani, who co-founded Alaya Tea with fellow South Asian-American Esha Chhabra.

Eighty-seven percent of millennials now identify as tea drinkers, and categories like kombucha and functional tea blends are on the rise.

courtesy of Us TwoUs Two and Alaya are part of a micro-trend of direct-to-consumer tea companies helmed by women with roots in tea drinking cultures.

For their founders, the Venicification of tea is both a boon for business and a motivation to make their voices heard in the industry.

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