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And as opposed to entities like YouTube and Instagram adjusting to the newly urgent sector of the industry, Driift was born in 2020 to cater to a gap in the market.

Tickets were set at $12 and $15 and Marling sold 5,957 tickets, amounting to a $90,000 gross.

London-based streams from Lianne La Havas, Nick Cave, and Dermot Kennedy all followed, surpassing 30,000 tickets sold for both Cave and Kennedy.

Horan notched Driift’s biggest triumph yet, grossing $2.2 million from 126,163 tickets sold.

Of course, it’s an odd comparison – as previously stated, these global broadcasts have an inherently greater reach than one in-person concert, but then again, a full tour’s gross and attendance are representative of months, or more, of performing.

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