Skip to content Asian American Beauty Experts on Why They Went Into Beauty

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We’ve come a long way in Asian representation, especially in the mainstream media.

Growing up, I was one of the few Asian Americans in my predominantly white neighborhood in Southern California.

For so many of us who went into beauty, our experiences growing up were the same.

Our differences empowered us to use beauty not only to help understand what makes us unique, but also to help others find their beauty.

To celebrate Asian Pacific American Heritage Month, I spoke with 11 Asian Pacific American makeup artists, hairstylists, and a nail artist about their relationship with identity and why they decided to pursue a career in beauty.

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