Patrick Starrr wants to bring “all-encompassing diversity” to the beauty industry.
The branding is bold and dramatic: “I’m a drama queen — in the right way.”“My identity as Patrick Starrr is extraordinary performance,” said Starrr, whose real name is Patrick Simondac.
It’s fascinating that can even happen.”With One/Size, LBP grows its makeup portfolio, which includes Smith & Cult.
“Patrick Starrr is digitally native.
“Our brand is hot, it’s love, this brand is a love letter to my community,” he continued.