Joe Biden’s presidential campaign announced on Friday a paid media campaign targeting Asian-American and Pacific Islander communities that will include ads airing nationally and in 16 key states.
The push, first reported by Yahoo News, is one of the first major political advertising campaigns specifically aimed at reaching Asian-Americans and Pacific Islanders.
In August, the Democratic Congressional Campaign Committee made a $45,000 ad buy on a local Vietnamese-language cable television station in California, but the Biden campaign’s ad blitz is far bigger.
“As an Asian-American woman, I’m proud that the Biden-Harris campaign is making an [historic] outreach effort in the [Asian-American and Pacific Islander] community,” Pugh said in a statement released by the Biden campaign.
However, in August, Biden campaign manager Jen O’Malley Dillon released a memo saying Asian-Americans and Pacific Islanders would be among the “key constituencies” targeted through a massive $280 million advertising spend.