Since inception, the massively popular photo-sharing app served up users’ friends’ images in chronological order.
This may sounds like relatively a minor shift, but many diehard Instagram users are upset by the idea.
Facebook, the world’s biggest social network (and Instagram’s owner since 2012), has long used an algorithm to serve up content it thinks users will be more interested in.
On one hand, it gave the social network a sense of order missing from rivals like Twitter.
I suspect many other Instagram users feel the same—even if they’re not being quite as loud about the change.