JAY-Z, a Renaissance Man of many hats, is now getting into the business of bud by signing on as the Chief Brand Strategist of cannabis consumer product company Caliva.
AdvertisementThe California-based organization was founded in 2015 and boasts the top-selling indoor flower brands Fun Uncle, Bad Apple, Deli and its namesake strand Caliva.
For Mr. Carter’s part, the rapper will work alongside the brand to fight social justice issues relating to the legalization of marijuana.
We might even see the celebrated MC get his own strand named after him, too.
Read up more on JAY-Z’s new venture with Caliva on the brand’s website.