Skip to content Where Does the Asian Obsession With White Skin Come From?

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AdvertisementThe obsession with white skin in Asia has not stopped making headlines in recent years.

Show me my wide-nosed girls with darker skin and coarse, frizzy hair.”There is a deeply rooted cultural norm involved with these debates over skin color and beauty.

This preference for white skin is reinforced via the media: television, magazines, and billboards.

White skin may have long been an essential characteristic of Thai beauty, Jaray said, but that concept of “whiteness” has shifted.

After the Western and Korean influences, the preferred shade is pinkish white.”Indeed, the soaring popularity of Korean entertainment – especially pop music and television dramas – has exacerbated this obsession with white skin.

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