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For many years, Aastha Maadan Farr would often peruse bookstores and spend hours in the planning, stationery, and organization aisle back when Borders existed.

When she couldn’t find the yearly planner she wanted, she’d get a plain notebook and use her creativity to brainstorm and fill out what an inclusive planner would look like.

The idea for The Desi Planner began about four years ago when Aastha found herself missing yet another South Asian holiday for the sixth time.

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