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The hashtag stands for National Eating Disorders Awareness Week, a movement that lasts from February 25 to March 3, which aims to combat society’s beauty standards and promote self-acceptance.

The annual initiative was created by the National Eating Disorders Association (NEDA), a nonprofit that offers programs and services to people experiencing eating disorders.

This year, the organization aims to make conversations about eating disorders more inclusive by amplifying stories from people of marginalized communities.

Learn about the impact that eating disorders have on mental & physical well-being for National Eating Disorders Awareness Week: #NEDAwareness — Mental Health NIMH (@NIMHgov) February 25, 20196.

An inspirational body acceptance challengeThis National Eating Disorders Awareness Week (#NEDAwareness), #ComeAsYouAre and fight back against diet culture and weight stigma.

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