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Hennessy is stepping up to help minority small businesses struggling with the effects of COVID-19 by providing immediate financial support through a new program called Unfinished Business.
“Black, Asian, and Latinx business owners have always had to overcome great obstacles to success.
The brand is partnering with these national organizations “already working to support businesses” to “ensure support is distributed directly at the community-level among those who need it the most,” according to its website.
“Hennessy has always valued the spirit of resilience and this is what these small businesses represent,” said Laurent Boillot, chief executive officer of Hennessy, in a statement.
Applications for Unfinished Business are now open; the initial round closes on July 1st.

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