Skip to content Asian-American consumers’ buying power projected to reach .6 trillion by 2024: Nielsen report

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This report has stated that the Asian-American consumers have captivated marketers for years, and their buying power is projected to reach $1.6 trillion by 2024; at present it’s $1.2 trillion.

“It’s Asian American Pacific Heritage Month, and despite the current crisis, Asian Americans have much to celebrate.

On gaming, the report found that Asian Americans are 14% more likely to own gaming consoles than other U.S, residents.

These authentic voices have helped galvanize the Asian American community.

Instead of wondering what the future holds, brands can shape that future alongside the Asian American community,” the report concluded.

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