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i-d.vice.com: Meet the women centring their South Asian heritage through beauty

Read Full Article Here: https://i-d.vice.com/en_uk/article/m7qw54/south-asian-beauty-identity

“I love classical Indian beauty,” she said.

I live in those worlds, using abstract shapes and colours.”“The outcome of being a South Asian woman in America is two worlds colliding in my personal style.

Even my short hair now — that’s a statement of South Asian beauty.”Reva has found beauty to be an empowering route to playing with her identity and delving into her culture.

Being South Asian naturally leads to certain aesthetic choices — but it doesn’t always need to be explicit.

Embracing their roots through makeup sends an important visual message, amplifying what makes South Asian culture what it is.

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