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SAN FRANCISCO — David Dancer is a 48-year-old marketing executive who has worked for big brands like Charles Schwab and Teleflora.
A year ago, he got a call from a recruiter for a different kind of company: MedMen, a cannabis retailer that has been called “the Apple Store of weed.” The opening was for a chief marketing officer.
Dancer said in a recent interview, sounding very much like a man who has been hired to do marketing.
Although cannabis remains illegal on the federal level, 33 states now allow its sale at least for medical purposes.
And as new markets open and capital continues to flood in, the cannabis industry has become, by some measures, one of the country’s fastest-growing job sectors.

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